Lightology
Organizing ideas into tangible interface
As North America's largest contemporary lighting showroom, and a wildly successful retail business, Lightology wanted to refresh its eCommerce website and grow its presence in the B2B market. To improve customers’ experience while balancing Lightology’s abundant and complex offerings, I translated their website to a clean, minimalistic, cutting-edge UI and developed internal web templates to maximize internal teams' productivity. We worked together with their Dev and Marketing team to expand design service offerings, build content and develop custom web tools positioning Lightology’s website as the leading platform in the lighting industry.
/ WEB DESIGN
/ FRONT-END DEVELOPMENT
/ UI DESIGN
/ ART DIRECTION
Maximizing Productivity
One of the key points to improve efficiency and productivity at Lightology was to streamline Lightology’s internal processes, workflows and communication between teams. In close collaboration with the Lightology's brilliant Marketing Director and genius savvy Dev team, I designed and implemented web templates and CMS to maximize the Marketing team efforts. The results were effective and led to a flawless process within the teams, higher delivery of web content and increased web traffic and revenue 20%+ YOY.
Design + Web Development
As an innovative lighting company, Lightology constantly wanted to design better web tools for their customers. We developed numerous solutions including a custom web tool to facilitate large-scale lighting design project management with architects, lighting designers and builders. From mockups to design iteration, code experimentation to brainstorm sessions, we collaborated with lighting designers to answer their needs and provide a robust and clever tool that helped professionals complete projects more efficiently and as a result growing sales revenue.
Another area I helped with at Lightology was bringing the site up to speed to keep up with Google performance score. Focusing our efforts on speed optimization, accessibility, best practices and SEO, we were able to improve Lightology's ranking and soon showed in top tier of search engines placing them as leader in the lighting industry. Lightology is now one of the fastest sites in the industry, surpassing every competitors with a performance score of 87% (rare for high scale eCommerce websites).