Imagine Concept
New Design to create a shift
Imagine Concept is a small-business collective of painters offering home improvement services in the Chicago area. As a business without a website, they struggled to gain the brand awareness and trust that other competitors had established. They needed a professional website built from the ground up to pitch their work to potential customers. I worked within a tight budget and narrow deadlines to develop Imagine Concept's visual identity and web presence to bring them to the front of competition.
/ WEB DESIGN
/ Art Direction
/ Framer Platform
Defining Brand + Web Development
Imagine Concept wanted a simple website to showcase their portfolio and services to pitch their work to potential customers. The client didn't have any brand guidelines so I had to define their color palette and a presentation scheme. It resulted in a minimalistic, uniform and clean website with compelling web interactions to set them apart from their competitors. Furthermore, I helped Imagine Concept organize their business offerings to present them in a clear, simple, bullet point approach and emphasized their call to action "Get A Quote" throughout the site to facilitate potential customers inquiries. Finally, Imagine Concept was happy to see a fun yet professional website that helped them get contracted from higher end clients.
