EL Design
Building systems efficiency.
When EL Design opened their lighting showroom, displaying designer-trusted brands in Chicagoland area, they needed to elevate their identity, strengthen their website offerings and unify their showroom and eCommerce experience. In collaboration with their executive team, we redefined their story conveying a modern, inviting and sophisticated space while designing, implementing, and optimizing their Shopify site for future growth.
Web Design
Shopify
Strategy
Creative Media
Front-end Development
View Website
Defining Value Proposition
In tight collaboration with EL Design's executive team, we dug in to understanding the what, why and how of their business. We identified direct competitors and defined their value proposition and differentiator as an inspirational space in lighting and home decor, bringing sophistication to “everyday” people’s home through their highly curated designer-trusted brands.
To further improve EL Design's web presence, a strategic plan and roadmap to was built. For future growth, speed and scalability, ease of management, I created a site taxonomy, provided SEO best practices strategy, customized their Shopify website and redefined their visual presentation. After a few months of work, we launched a brand new, high-end, design-driven and inspirational website, improving the sophisticated home owners' digital purchasing experience.
Creative Media
Along the way, we needed photographs and video teasers to showcase EL Design's showroom in ads and on the website. On this occasion, I took on the role of photographer, and went to shoot their vibrant space and started developing a media assets library useful for promotional use.
